Friday, 10 December 2010

Evaluation 4 (Henry)

In what ways does your media product use, develop or challenge forms and conventions of real media products?

I think that our digipak, magazine ad and video are in some ways conventional and in other ways notably unconventional. Our video firstly uses conventions of the videos of the hip hop/rap genre. These mostly being the lifestyle symbols such as cigarettes, cars, alcohol and the corresponding style of clothing. These are the conventional things but the way in which they are presented is unconventional and this shows that we are challenging regular conventions, they are presented in a almost mocking way. However one could argue that the conventions that we have used are those of a basic parody and therefore only use conventions and not challenge or develop.  Our Digipack doesn't include the album cover like most digipacks.


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